Our Mission
We make conscious choices easy by providing transparent information about the products you buy.
The Problem
Today's world makes consumption easier than ever, but price tags rarely show the full picture:
- Resources used in production
- Labor conditions throughout the supply chain
- Environmental impact and emissions
- Waste created throughout the lifecycle
Our Belief
We believe that good choices should be easy.
We're not here to judge or stop anyone from buying what they love. We're here to provide information that empowers better decisions.
Our Vision
To build a product that empowers anyone, anywhere, to instantly understand the true cost of any product.
Our tool will be:
Intuitive
Easy to understand for everyone
Universal
Values that resonate across cultures
Collaborative
Everyone can contribute
Our Commitments
Independence
Remaining financially and operationally independent
Transparency
Being radically transparent about our finances and operations
Improvement
Constantly improving through feedback and data
The Impact We Seek
We envision a future where each small decision helps shift systems and mindsets toward sustainability.